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Apple iPad Review: What’s Missing?

1/30/2010 11:35:00 PM - 0 comments
Seems the latest offering from Apple – the iPad has raked up more controversy and debate than its former products. While Apple is confident and optimistic about its tablet-style iPad computer, which represents a completely innovative class of consumer electronic devices, perfect for watching videos, surfing the Web and reading electronic books, consumers and critics feel, it is too ahead of its time.

At the same time, the Internet is flooded with constructive criticism of the iPad, which one believes will inspire Apple Inc. to come up with a better upgraded edition next time around. Even jokes are doing the round comparing the US$ 499 iPad to a US$ 4.99 watermelon. Here are a few of the (expected) iPad features that Apple followers think it should have had.

Few Features the new Apple iPad lacks….

- Camera missing.
The iPad doesn’t have a camera, and has let down the expectation of millions of Apple customers. A camera with enabled video conferencing and/or video chats was high on the list of expected features.

- Devoid of multitasking. Analysts consider it a huge setback for Apple iPad as it does not supported multitasking. It shows that although Apple has re-jiggered iPhone OS to work on this device, it still cannot run background processes.

- No widescreen display. The iPad comes with a 9.7-inch IPS display; however, it does not match the 16:9 standard screen dimensions, which most of today's devices conform to. Yet, the iPad screen display will be capable of showing HD movies.

- Flash. The Apple iPad’s Safari browser doesn't have Flash, just as its counterpart – the iPhone. Analysts believe that the non-existence of Flash is perhaps one of iPad’s biggest limitations. Flash, which is one of the most universal applications, present on almost 98 percent of all computers, is however argued by Apple as a ‘technology’ that is too slow for the iPhone as well. What one finds strange is, how can Apple think it can get away without Flash?

- Mac OS missing. The iPad runs a new in-house built 1GHz processor that Apple calls the A4. That appears to be fine at the moment for iPhone OS. However, experts believe the iPad would have been more efficient with a full OS X, transcending it to an entirely different level.

- GPS missing. The iPad which has an accelerometer for a great gaming experience goes missing with the GPS feature. That suggests that Google Maps will have to rely on 3G and/or Wi-Fi to locate the iPad.

- Not enough storage space. Although the iPad can sync content with iTunes and users can even add or remove content at will, 64GB (max size) is just not enough for games, movies and music – as much you would like to carry around.

- Removable Battery. The iPad like the iPhone and the newer laptops doesn't have a user-removable battery.

- No HDMI. Apple has surprisingly missed out on an HDMI port. This is strange considering how Apple could possibly skip a feature like that, which calls for easy compatibility with today's HDTVs.

Do you have any more to add to this list? Share with us your views and comments.


Posted: Seuli.B

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Apple Launches iPad and iBookStore

1/28/2010 08:19:00 AM - 4 comments

The much awaited January 27 event finally arrived and as much anticipated, Steve Jobs took the state to demonstrate Apple’s latest device - The iPad. It is a tablet computer which can be simply described as visually being a ‘large iPod Touch’. Apple iPad will be initially available for sale only in the USA, and is expected to be available in the rest of the world in the early summer.

The iPad will be available as a Wi-Fi and a 3G/WI-Fi model, with a 16GB, 32GB or 64GB Flash storage version for each. Apart from that, the device is powered by a new 1Ghz Apple A4 processor and is loaded with Wi-Fi 802.11n and v2.1 Bluetooth, plus the usual Apple software including iTunes and the App Store, Mail, Calendar and Safari.

The event also marked the launch of Apple iBookStore where you can buy eBooks for use with the iPad. Moreover, the current iPhone app developers will be creating new apps especially for the iPad, in order to take advantage of the new screen size.

Apple iPad: Features

- The Apple iPad weighs 1.5 pounds and measures 7.47 inches in width by 9.56 inches in length by 0.5 inch in thickness.

- The screen used in the iPad is a glass-covered, oleophobic, LED-backlit, 9.7-inch capacitive touch screen. It uses IPS (in-plane switching) technology for above-average viewing angles. The maximum screen resolution is 1,024x768 pixels.

- Video output is available using a dock adapter; however, HDMI is not supported, and output resolution is constrained to 480p. Below the screen you will find a home button that looks and functions exactly like the button found on the iPhone and iPod Touch.

- The iPad is wrapped around the backs and sides with Matte aluminum, tightening a bit around the edges. However, unlike the glossy plastic of the iPhone or the polished chrome of the iPod, the iPad is least expected to show fingerprints and wear.

- If you are an iPhone owner, you will find the buttons, switches, and ports around the edges of the iPad very familiar. Besides a 30-pin dock connector at the bottom, there is a small integrated speaker; a volume rocker button and mute switch sit on the right side; along with a screen lock, a headphone jack, and a pinhole microphone sit up top.

- The Apple iPad comes with a 1GHz A4 processor (Apple brand) under the hood. It comes along with 802.11 a/b/g/n Wi-Fi and Bluetooth 2.1 and a compass.

- Battery life is rated at 10 hours, and the iPad has three storage capacities available -16GB ($499), 32GB ($599), and 64GB ($699).

- Apple iPads with 3G wireless data support (microSIM) is due to be released in May with the same capacity range. However, it will cost $130 extra for each respective model (i.e., $629, $729, and $829). Again if you go the 3G route, you have to pay for an additional data plan (currently provided by AT&T with no contract), setting you back $14.99 a month for 250MB of data, or $29 for "unlimited" usage.

Apple iPad: Limitations

In the first instance, as you go through the data plans they seem to be pretty reasonable; however, they are attached to the iPad and cannot be shared with your phone or other Internet-capable devices.

Apart from that, despite its lovely design, beefier core apps, and new e-book features and store, the iPad is hampered by a well-documented string of missing features like a camera, 16:9 support, Flash support, multitasking, SD card slot, HDMI or high-resolution video output support, USB ports, GPS, to mention a few. Not to mentions its exclusivity to the AT&T network.

Apple iPad: Pricing

The pricing scheme is overly complex, and while I'm not sure it's genuinely overpriced, it's nevertheless expensive, and you can't imagine the price going much lower without crashing into the 64GB iPod Touch and making the iPad look a lot like a sucker's buy.

The Apple iPad can be concluded as a product ahead of its time. You cannot term it as a failure; at the same time, it is something in the like of a concept product - a proof of concept. If you have decided on buying yourself an Apple iPad, you have to own it along with its inevitable first-generation bugs, fulfillment problems, and buyer's remorse over added features and price drops – altogether a heartbreak waiting to ensue.


Posted: Seuli.B

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What to Expect: Apple Says “Come See Our Latest Creation”

1/22/2010 10:38:00 PM - 4 comments
Its official that Apple Inc. is bringing in their summer excitement slated every year for June; well ahead to January, beginning this decade – 2010. All eyes are on the Apple event to be held at San Francisco's Yerba Buena Center for the Arts Theater on January 27, 2010. However, the event (like any other Apple event) has managed to gather enough eyeballs and subsequent list of prediction on what Apple ‘might reveal’ at the event.

The list is endless and it definitely goes on to show iPhone users and enthusiast’s expectations from the much popular Apple iPhone. Here is a list of what is expected to be seen at the January 27 Apple event. Do you have any more to add?

- iPhone OS update
- iPhone 4G handset
- A Verizon iPhone
- An iPhone that supports 4G networks
- Apple Tablet
- Big iPod Touch

iPhone Predictions as the Curtain is set to Rise…..

There is an array of predictions surrounding the Apple January 27 event, to which Apple has invited its followers and rivals alike with the message "Come see our latest creation". Although, no one for sure knows what Apple Inc. has been contemplating for sure; it has definitely set the rumor mill busy speculating interesting stories and predictions.

Apple tablet?

Most analysts are working on the assumption that Apple is all set to reveal some type of tablet device that would let people surf the Net, watch movies, read e-books. Sources have revealed that the device would be a 10- or 11-inch touch-screen tablet offering wireless access and sporting a price tag of $1,000. However, there is also rumor of a 22-inch tablet PC.

New Operating System?

Another theory doing the rounds is that since Apple hasn’t released any major iPhone update since last march (that was iPhone 3.0), there is certainly a chance for an upgrade. The most apparent scenario is that the iPhone could see its user interface revamped to go along with the mythical tablet.

There is also a probability that AT&T could finally enable tethering so the iPhone could connect to the tablet. There are also predictions doing the rounds about the possibility of being offered multitasking, expanded multitouch functionality, syncing changes for calendars and contacts, and more graphical UI enhancements for the iPhone.

New handset?

The prediction surrounding a new handset is considered by many as somewhat less plausible considering the trend that Apple has been revealing iPhone hardware upgrade during the annual WWDC in June every year. However, one cannot deny Apple’s love for pulling out surprises, and the most rumored features for the iPhone 4G are a 5-megapixel camera, a camera flash, and an OLED display.

A Verizon iPhone?

The rumor of a Verizon iPhoneis perhaps one of the longest predictions doing the rounds (as long as the iPhone itself) and iPhone enthusiasts are optimistic that January 27, 2010 might finally be the D-day for a Verizon-Apple tie-up. However, there is certainly an air of skepticism as to when AT&T's exclusivity will end.

All you can do until now is sit with bated breath and make more predictions as to what Apple has in store for the ‘much-awaited’ January 27, 2010 event. And do share with us your predictions. Let’s see if we can say ‘Bingo!’ for you.



Posted: Seuli.B


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White House iPhone App Launched – Stay Connected!

1/20/2010 09:42:00 PM - 0 comments
An addition into the App Store invites the same level of enthusiasm as the first few had, even after some 100,000 apps now available on Apple's iTunes Store. However, one iPhone app that has caught the attention of people worldwide belongs to the White House. In an exclusive announcement citing the launch of the new White House App for the Apple iPhone and iPod Touch, it says that the application will deliver dynamic content from WhiteHouse.gov.

This is unarguably another milestone in the revolutionary moves adopted by the Obama administration in the recent times from hosting online town hall meetings, offering live chats with top administration officials, to creating a robust YouTube channel - hosting 481 videos to its credit. The White House App for iPhone is undeniably the latest feature to add to the celebration marking the list of achievements leading to President Barack Obama’s one-year anniversary in office.

The White House now is just a tap away in your iPhone

Unbelievable but true, you can now keep track of the latest happenings and events live from the White House with this app. This innovative application comes with the feature of live video streaming, which will enable iPhone and iPod Touch users to watch the President’s public events at the White House as well as other events like key speeches and press briefings in real-time.

So the next time when President Obama delivers a speech from the White House, you can catch it live on the move from your iPhone, isn’t that great? The application also comes packed with content including the latest news items, videos, photos and blog posts from The White House.

More to come from the White House….

If you are ecstatic reading this news about this app, let me tell you; there is still more to come from the White House that will help you stay connected to one of the most powerful address in the world. This iPhone app is considered to be one of the many steps towards White House's mobile strategy. News is rife that the White House will soon launch mobile WhiteHouse.gov – a mobile-ready version of the White House's virtual headquarters that is optimized for any Web-enabled mobile device.

This definitely sends a message to the millions of Americans that WhiteHouse.gov won't just be iPhone-centric. In fact, it will be the constant endeavor of the White House ‘to look for new and emerging technologies to engage the American people and make information about the President and his administration easily available’ (the White House blog reads).



Posted: Seuli.B
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iPhone4G Rumor: Touch Sensitive Housing On the Cards?

1/18/2010 08:37:00 PM - 1 comments
Apple’s 4th generation iPhone is duly expected to be released in the summer of 2010; however, there has been quite some hustle-bustle from this part of the year regarding it. Although, most of the news are termed a ‘rumors’; what is catching the attention is the series of leaked news, which is making the arrival of the fourth generation iPhone all the more exciting.

The latest news to have leaked revolving the arrival of the fourth generation iPhone is about the prospect of the next generation iPhone sporting a touch sensitive housing. Analysts have been in fact referring to it as a phone version of Apple's existing Magic mouse. But, what is the use of the touch sensitive housing; how can it add value to your iPhone?

Touch Sensitive Housing to Add Value to Fourth Generation iPhone

Well, there has been a debate regarding the requirement of touch sensitive housing for the iPhone. Analysts have arrived at the conclusion that since you are always in contact with the rear part of the device (where much of the housing is) while holding the iPhone; with the touch sensitive housing feature, instead of having to use one finger of your other hand, to interact with the phone, you can directly navigate things without actually touching the screen.

Apart from that as reported earlier, the next generation iPhone is supposed to get a 5 megapixel camera. iPhone enthusiasts are optimistic that Apple apart from flash feature will opt iPhone 4G getting an OLED screen - in place of its current LCD.

There is another rumor doing the rounds in the iPhone market and that is of another interesting feature - an on-board RFID (Radio Frequency Identification) reader on the iPhone. RFID tags are those which are used in various ways - from tagging books in a library to track people or animals for scientific and medical purposes. Although, it is considered too early to predict the true picture, all these rumors do tickle excitement and induce curiosity.

What’s your take on this? Do you have any 4th Generation iPhone news to share?



Posted: Seuli.B

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AppOmator: Innovative Way to Build iPhone Apps

1/16/2010 08:43:00 PM - 0 comments
The music show of the National Association of Music Merchants in Anaheim, California witnessed a rather unusual occasion this week as NonLinear Software chose this occasion to launch its latest product - AppOmator. According to NonLinear Software, AppOmator will help bring resurgence in the highly competitive world of iPhone apps, as developers are striving hard to create their own additions to the 100,000 app-strong App Store.

NonLinear's AppOmator is an innovative way to build customized iPhone apps suited to one's business goals or personal tastes, which otherwise is not an easy task to do. Several Web services provide templates to build an app, while NonLinear's Mac desktop application lets users completely customize their app.

How the AppOmator works

With the help of the AppOmator, you can add custom graphics for the background and menu transitions. It also gives you the capability to create buttons in your app. Besides that with the AppOmator, you can link to tracks with audio, video, images, and chapter index markers, and also take users to a specific place in a media file.

One of the best advantages of AppOmator is that you can upload your app once it is complete to the AppOmator Web site to be processed. Apart from that, you can also pay to download it at that point, and then use your iPhone Developer Account to submit it to the App Store approval process. If you want to opt for a monthly fee, you can also avail the option to have AppOmator handle and manage your end of the approval process for you.

The AppOmator is expected to be released in early February, 2010 by NonLinear Software. The application will be free to download; however, you will have to pay a charge to claim your finished iPhone app.



Posted: Seuli.B

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Security Cam App: Convert Your iPhone into a Spy Camera

1/14/2010 10:16:00 PM - 3 comments
Have you ever imagined playing Sherlock Holmes with your iPhone? Well, it might sound to be a fantasy till the recent past, but not until now as the App Store now as this fascinating Security Cam app, which can turn your iPhone into a spy camera. This app was first submitted to Apple way back in December of 2008, finally to get approval recently.

However, this new application has cooked up quite a storm in the developer’s fraternity, who has expressed their reservations against approval of this application on the context that Google Voice was rejected on controversial grounds having close similarity to the Crowded Road’s new Security Cam iPhone app.

Priced reasonably at 99 cents for the first 1,000 to download it (It will be priced up to $2.99 after that), the app allows iPhone owners set a phone to take a picture, every time the phone's microphone picks up sound or either at a set interval according to the iPhone user’s prerogative. Not only that, the two modes can also be set to run at the same time.

Security Cam iPhone app: How it works

According to its developer, the Security Cam iPhone app works by basically converting your iPhone into a functioning ‘security and spy camera’. Some users however, have taken exception to the fact and discouraged promoting users to spy on people and take pictures without their knowledge. Basically, it is all about not finding the App very socially responsible, other than the fact that you are into some spy or security business.

Experts have rated the application excellent for those looking for opportunities in the security or spy business – with some impressive features. Most users would prefer to use it with a customized audio that triggers off the camera to take pictures when a certain audio level is reached. Apart from that, other relevant features include a frequency function that allows you set a countdown till a picture is taken; a time and date stamp, and a battery conservation option that will allow the iPhone to go into sleep mode until a specific time.

Limitations….

One possible limitation with this app and other similar ones too is that, here you have to set up your phone somewhere, then retrieve it in order to see the pictures it has taken. This is slightly less convenient than tools like IP Camera, which lets you see the photos as they're being taken. However, Security Cam app saves them locally and makes use of the iPhone's microphone hardware.



Posted: Seuli.B

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Flying AR Drone Quadricopter: iPhone Gaming at the Next Level

1/12/2010 09:37:00 PM - 1 comments
If flying a helicopter one day was something you had left to your imagination, you can now do it with your own iPhone. Sound unbelievable, but true! The International Consumer Electronics Show (CES) the previous week was the launch pad of AR Drone Quadricopter – considered being the coolest iPhone gaming gadget yet.

AR Drone Quadricopter is the brainchild of Paris-based French company Parrot, who is into the business of making accessories for cell phones; and wanted to create something innovation for people to do with the iPhone – just as gaming with this toy helicopter. Parrot says that their idea is to explore a new area of video games – ‘video games that you do with things, video games that you do outside your computer display’.



AR Drone Quadricopter – An Inside Story

Parrot’s AR Drone Quadricopter is a remote control vehicle, where the iPhone has been intelligently used for maneuvering. There are cameras positioned on the chopper, which allow you to see what the camera sees through the iPhone video window. Parrot’s founder and CEO, Henri Seydoux is very excited and optimistic about his company’s innovative connection to the ‘highly innovative’ iPhone.

Basically, the AR Drone Quadricopter is a four-propeller flying drone –a plastic and foam helicopter that is about a foot long and can be remotely controlled from an Apple iPhone or iPod Touch via Wi-Fi with a video-streaming camera. This is done with the help of two cameras equipped one on its belly to calculate its speed and another on its nose that streams its field of vision back to the iPhone screen.

As of now, Parrot has already created two games for the AR.Drone, and has been inviting developers to come on board the API platform and develop more and adapt the software to run on other devices. In later editions, games of ‘augmented reality’ will be released that will allow two players to fight virtual objects such as robots (by firing light beams at each other) on the iPhone's screen.

How it works…

AR Drone Quadricopter’s basic technology is that it works on augmented reality. This is something when there is computer generated imagery added to a view of the physical world. Besides a full on-board computer that uses an Arm926 core processor and Linux, it also has a three axis accelerometer, two gyroscopes and an ultrasound altimeter.

While the front camera of the AR Drone produces a 640 x 480 pixel video at 15 frames per second; the bottom camera shoots at 176 x1 44 video at 60 frames per second. Other than that, it uses a cellular phone CPU, memory, sensors and it has a very powerful CPU that permits it to bring this level of flight quality, but also processing for the augmented reality.

Moreover, the AR Drone Quadricopter has autopilot features that include automatic take-off and landing, auto leveling and stable flight 1 meter above the ground after take off and automatic stabilization on release of controls. According to Parrot official sources, the AR Drone will be available this year; however, the pricing for the ‘path-breaking innovation has not yet been disclosed for the time.


Posted: Seuli.B

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Google’s Nexus One: ‘Real’ Competition for Apple iPhone?

1/10/2010 02:15:00 PM - 0 comments
Finally, does Apple iPhone have a real competitor now in the smartphone market? And, crafting business strategies to take on the mighty and popular iPhone is none other than Google Nexus. Google has eventually confirmed its foray into the hardware market by launching its own smartphone device.

According to confirmed sources, the Nexus One has been tailormade to Google's specifications by a Taiwanese firm HTC. Although, it is too early to come to a conclusion about the prospects of Google taking on Apple, it has after all created quite a buzz about a possible head-to-head contest between the two technological giants.

Coming to Google’s antecedents in the smartphone market, the expectations are riding high as it is already running the latest version of Google's Android software, including ones made by HTC and Motorola.

Will Google Nexus One be a nemesis for Apple iPhone?

Well, this question will require time to be answered. As per initial reviews, Google Nexus may not have come at par with the brilliantly developed Apple iPhone; however, it does have some good features like

- A powerful processor chip confers the Nexus One some advanced capabilities, most notably high-definition 720p video playback and the ability to run more than one application at a time;

- A much higher resolution 3.7-inch screen than that of the iPhone;

- Turn-by-turn navigation with Street View so that you can spot your destination;

- Voice recognition software,

- Nexus One has a unibody design, which besides giving it a more ‘Apple-like’ look, gives the phone more structural rigidity and protection from the elements.

- Nexus One is built-in with a dual microphone that cancels background noise achieved via an audio voice processor chip from Audience Semiconductor.

- The Nexus One's has a MicroSD card which only holds 4GB, compared to 16GB on the Droid or the iPhone. It has been considered that Google chose this to keep costs low; however, unlike the iPhone, there is the option to switch out the SD card for a larger one.

A few early limitations…..

However, there has been a few noticeable limitations like the case of its

- Relatively small number of downloadable apps and very little memory for storing them;

- No simple way of transferring music files to the device;

- The high-resolution screen appears to rather lose its attraction due to the fact that it doesn't support "multi-touch" interactions (just as the Apple iPhone).

Google Nexus One may not be in for competition….

Any person who has been following Google over the years must be knowing that Google will never make a deliberate attempt to offer a product inferior in technology or quality to its customers. If you think rationally, you’ll see that Google has been consistently over the years of its existence followed a military strategy in its business policies - the first law of which is to always decline combat on territory dominated by your enemy and fight only on ground where you have the advantage.

Analysts opine that its smartphone strategy is also centered around its understanding of the fact that it will not be so easy a job to foray into Apple’s iPhone terrain. A company as smart as Google does very well recognize that it will not be so easy to master the functional elegance of the iPhone at this juncture – which in fact comes from having total control of both the hardware and its software.

Google’s pursuit with Nexus One is to effectively flood the smartphone market with devices which, perhaps may not offer all the functionality of the iPhone; yet, give consumers more reasons for not buying the Apple device. In short, Google is all set to test the waters and send out the embedded message of the Nexus One is ‘See, this is what a high-quality non-Apple smartphone could be like; now venture out and multiply.’


Posted: Seuli.B

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Facebook 3.1 for iPhone: Push Notifications & Syncing Added

1/08/2010 09:13:00 PM - 4 comments
Cheer up all Facebook enthusiasts if you have been worrying about not being able to usher in the full potential of the application on your iPhone. Facebook has just released the version 3.1 app for iPhone and iPod touch, which will get the much required support for Push Notification System, along with the ability to sync facebook contacts with the native iPhone contacts app.

Facebook Version 3.1 update for iPhone and iPod touch has just been uploaded to the App Store; although it may take some time before it is available in all the iTunes international markets. Analysts are optimistic that this new version with Push Notifications (first introduced with iPhone 3.0 firmware) will be welcome by millions of iPhone users, who rely on this native app to keep up-to-date on the world’s most popular social networking platform.

What’s new - Facebook iPhone app gets push notifications

Facebook's push notifications offer a reasonably high level of customization, giving users the liberty to choose whether to receive alerts for seven categories of information. All in all, push notifications is a very logical addition considering the fact that they have become Apple's compromise for not allowing apps to run in the background.

With the push notification feature, now instead of having to start the Facebook app all the time to spot any new developments, you may opt to get push notifications for new messages, wall posts, friend requests, friend confirmations, photo tags, events, and comments. This is considered to be much more efficient as it allows you to access the app only when there is something new to check out.

Push notifications has been a blessing for all those who have been eagerly awaiting its arrival. Interestingly, it had been on several users' wish lists for the 3.0 revision to the Facebook application; however, it failed to make it to the August release. There has been a buzz making rounds in the media about the application's developer, Joe Hewitt quiting the project in early November citing disappointment with the review process of Apple's App Store.

What’s new - Facebook iPhone app gets address sync

Facebook's new contact sync for the iPhone is essentially interesting. With this new feature, you will be able to overwrite the data you have or even add a lot of new friends on Facebook – you really want to, from your iPhone contacts. The process is fairly simple and intelligent, yet uncomplicated. It verifies your existing iPhone contacts and tries to match it to a Facebook user. On finding a match, it imports that person's profile picture on your iPhone.

Apart from that, it also adds other information, such as a link that takes you to that person's profile in Facebook's app. The feature however, doesn't seem to cause any data integrity issues. Apparently, it just makes your iPhone contact information more robust and interestingly, if in case one of your phone contacts is not your Facebook friend, it can still import their info from Facebook if it finds a match.

So, isn’t that revolutionary. Your views and experiences are welcome.



Posted: Seuli.B

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Apple’s Quattro Acquisition: Playing the Ad Game for iPhone

1/05/2010 09:51:00 PM - 0 comments
There have been endless instances when Apple Inc. and Google have taken on each other’s business policies and market strategies. And the latest to make headlines is Apple’s acquisition of the mobile ad company Quattro Wireless, following soon on the heels of Google’s AdMob acquisition. Apple is assertive that this move to buy Quattro will prove to be very profitable for its iPhone market.

Apple’s $275 million acquisition of Quattro has been seen as an attempt by the company to stake their claim to ads in the mobile world. Basically, it is all about sheer numbers and about aggregating several billion devices.

The significant difference between Google and Apple’s advertising policies is that while Google relies on income from online advertising, Apple does not require to do anything but sit tight on Quattro; until it could generate revenue 10 times as much as they paid for it.

Apple - Quattro: Playing the Ad Game

Analysts are optimistic that the amalgamation of Quattro into Apple will also prove advantageous for Quattro's clients - including major league players such as Procter & Gamble, Ford, NetFlix, Time, Visa, Disney and CBS Interactive; if at all they wish to move into mobile advertising.

Although this deal looks to be dreary at the first instance, it is a clear indication of Apple’s desire to make money from web apps and potentially bring ads to the Apple Tablet. Sources keeping a tab on the Apple Inc. reveal that it was Apple who wanted to buy advertising firm, AdMob, which was later purchased by Google.

Financial consultants opine that the acquisition of Quattro could also related to the Apple Tablet. Although, there hasn’t been much changed much, Quattro Wireless’s will give services to give developers more tools to add and serve advertising in their applications.

In a recent announcement, Quattro Wireless has confirmed its acquisition by Apple Inc. and that it may use its services to offer ads in the iTunes App Store to other companies. Moreover, it is also likely that Apple will use Quattro’s services to give developers more tools to add and serve advertising in their apps.




Posted: Seuli.B

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Square: Now, Accept Credit Cards with Your iPhone

1/03/2010 10:22:00 PM - 1 comments
All of you’ll agree for sure that credit cards have simplified the way we live nowadays. Credit cards are as integral a part of our lives as the iPhones (for all of you who have woven your lives – business and personal around it). However, until now either of them never traversed each other’s way till Twitter co-founder Jack Dorsey's startup initiated the tie-up where credit cards can now be accepted with your iPhone.

Appropriately named Square, hundred of these squares are being tested by merchants in several cities across the country; and the company anticipates the release of its first product publicly in early 2010. As of now, the company plans to give away the micro terminals and make money by charging transaction fees to those accepting payments; although the fees are yet to be determined.



Optimism & Apprehension around iPhone as a Credit card reader

Square app for the iPhone will thrive, courtesy its timesaving aspect. With Square, you can finish the transaction on the spot by just swiping a customer's card. However, there is a sense of apprehension and security risk regarding encrypting data on the iPhone itself, even before the data is loaded to the device.

Square's decision to have a merchant account for the company itself; and not requiring individual businesses to have their own has however, raised a few eyebrows. This has added to the skepticism about sharing confidential information, as many compared it to sharing bank accounts with your neighbor.

However, showing optimism on Square’s approach, analysts at Gartner research firm confides that Square could just be right for street vendors and other small merchant. There is also a bright chance that many consumers who are used to paying for things with credit and debit cards might be interested in using it too; thus, democratizing the receipt of credit card payments

In summary, Square has made a big media splash in the mobile credit card reader sector its pioneering presence. Apart from that, its response to mobile credit card payments is a platform agnostic hardware device that plugs-in to phones via audio jacks. The latest news from company insiders reveal that Square, which has currently developed software for the iPhone, has newer plans to reveal in the in the coming months. Other than that Square also plans to give their square-shaped reader away for free, charge a minimal fee for the application and support customer loyalty programs as well.


Posted: Seuli.B



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Happy New Year from ziPhone.org Team

1/01/2010 08:28:00 PM - 1 comments




Apparently, it’s 2010 now. I wanted to post that we wanted to thank all our 2009 readers and supporters!

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8GB iPhone 3GS coming soon in 2010!

1/01/2010 07:37:00 PM - 0 comments
The latest news to thrill iPhone users as you move into the New Year is of the arrival of the 8GB iPhone 3G. This news created a storm when it was first reported on the German apfeltalk forums, with the user David disclosing that he had ordered a refurbished 8GB iPhone 3G. However, to his utter excitement he found that the packaging of the iPhone he had received suggested that it was a 3GS model most probably slated to be sold at the $99 price range.

While the news has already set the rumor mills spinning with interesting reviews and stories, one thing which cannot be denied is the fact that this news has made Apple rivals sit up and take note. Apple since it’s incept and the following years has made its marketing strategy clear. It does not let its products get state and boring. So, it makes sure that it consistently keeps on inventing and reinventing its products and strategies – successfully keeping competition at arm’s length.


The new 8GB iPhone 3GS ‘label’ story….

The ‘label’ has no doubt given this Hamburg, Germany user the opportunity of a lifetime for being in the limelight. Thanks to Apple Inc.! As he writes in the original (German) post (translated for your convenience):

"Seems to be an iPhone 3G (back and no compass, FW) 3.0.1 on it. However, the packaging is clearly designed for an iPhone 3G [S] 8GB. Ordered was a refurbished 3G iPhone 8GB.

Vote: who have a refurbished iPhone 3G in a new packaging of the packaged iPhone 3G [S] 8GB, because the enhancement is clearly new. Which clearly indicates that the sale of the iPhone 3G [S] 8GB immediately imminent."


The surprised owner, David says that both the model number and part number attributed to the refurbished handset were correct for the existing iPhone 3G iteration of Apple’s popular smartphone. However, the other fundamentals of the device’s packaging made obvious indication to an 8GB iPhone 3GS. Apple until now has not yet confirmed or denied the reports - accelerating the whispers to gather momentum.

Watch this space; we will keep you updated. Until then, Ziphone org team wishes you all a very Happy and Prosperous New Year 2010!

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Posted: Seuli.B


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