Apple iAd Partners Happy with Ad Results
8/15/2010 02:46:00 PM - 0 comments
The most progressive advertising system ever launched has been earning praises from advertisers. Apple’s iAd mobile advertising platform reportedly kept viewers’ interest longer than conventional advertisements.Nissan, one of the companies who had a pilot ad in iAds, said “customers spent an average of 90 seconds with the ad -- 10 times longer than interaction times for comparable online ads.” It added that people have clicked on Nissan’s ad five times more frequently than regular online ads.
Nissan created a multilayer interactive ad for its electric LEAF car which is similar to an informational game – the ad lets users manipulate the car with their fingers, change its paint job and chart its fuel efficiency.
Chad Jacoby, a senior manger of Nissan’s media operations said: “We feel pretty strongly that this is the way to capitalize on where the mobile Web is heading. What iAd promises is the most progressive thing I've seen to date" in digital advertising.”
Unilever, one of the first advertisers who placed an iAd for its Dove shower products, has also reported positive earnings. Rob Master, the North American media director of Unilever, said 20 percent of those who have seen the Dove ad returned to check it again, with another double-digit percentage seeking more information about it.
The Dove shower products ad featured videos and trivia games about baseball players Albert Pujols and Andy Pettitte. Master said they’re now preparing to launch the second iAd.
Apple has said it has secured $60 million in advertising commitments for until the end of 2010. Companies Campbell Soup, DirecTV, General Electric and Sears are said to be already working on their own iAds after seeing the success of the other companies.
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