4/30/2009 08:55:00 PM - 0 comments
Apple converts weakest Q2 season to profitable non-holiday quarter
Traditionally, the second fiscal for Apple Inc. is considered the weakest, as it comes right after the holiday season. However, in comparison to the previous Q2 report of 2008, the sales figures are quite encouraging with 15 percent surge above the previous year; and a $1.33 per diluted share on revenues of $8.16 billion. Apple is also optimistic that the revenue for the third fiscal will be in the range of about $7.7 billion to $7.9 billion, with earnings in the range of about $.95 to $1.00 per share.
iPhone Sales double: Market gives thumbs up
The iPhone sales move up to 793,000 for the 2nd quarter, which is up 123 percent surge over the Apple iPhones Q2 results of 2008. Apple Inc. has sold over 21 million iPhones in total with the handset selling in 81 countries. The trading market also seems to have given thumbs up to Apple positive Q2 report, which is evident from the fact that Apple shares were bid up more than two percent in after-hours trading, even after shares closed flat on the day.
Interestingly, the sales of iPhone doubled year-over-year to 3.79 million. This trend in sales comes despite the rumors of the 3G model to be launched at the same time last year. Industry analysts anticipate similar response even in case of the next generation iPhone, rumored to be launched this summer. Apple Inc. is quite appreciative of the good Q2 for iTunes Store as well. The App Store currently offers more than 35,000 iPhone applications.
AT&T proud to be associated with Apple iPhone
AT&T the exclusive carrier network for Apple iPhones is hopeful of refurbishing its two-year of old contract with Apple Inc until 2011. Their confidence comes on the heels of Apple’s decision to go only with the competing GSM standard for iPhones; thus nullifying the chances of trying up with Verizon, which primarily uses CDMA cellular standard.
The Secret behind Apple iPhones Success
However, the secret of Apple’s success story lies within its exceptional marketing strategy. Apple Inc. constantly offers its customers with innovative iPhone model and upgraded versions, making a careful; alterations to its limitations. Moreover, Apple intelligently tweaks prices and margins to continue delivering strong sales results.