MasterCard ‘Priceless Picks’ iPhone app Launched
7/22/2009 09:00:00 PM - 0 comments
At a time when the iPhone is proving handy for everything from reading newspapers, searching the bestsellers to ordering pizzas – thanks to the innovative iPhone applications that has caught the imagination of developers worldwide. MasterCard has also joined the big league with its first corporate iPhone app. MasterCard has always been known for its powerful marketing strategy and their ‘Priceless’ campaign has almost become synonymous to the Brand itself.MasterCard Worldwide is now, all set to cash on in its ‘Priceless’ tag by recently launching the free iPhone app MasterCard Priceless Picks. Most interestingly, the Credit Card brand in this app as the location-based solution is meant to enable users find and share with their friends and family their favorite picks. It is pairing up with GPS and 3D maps to show you local deals, dining, and other issues of interest in your vicinity; and is on many counts is similar to those from Google Maps, Yelp, etc.
MasterCard ‘Priceless Picks’ Features
Certain MasterCard Priceless Picks features allow you to soar around the map in bird's-eye view, identifying locations with the popping up of color-coordinated bubbles. Red for dining, blue for shopping, orange for "Priceless" items, to mention a few. Furthermore, the application also makes use of the iPhone’s GPS technology in finding good shopping deals, dining venues, entertainment options, and many others.
In short, the MasterCard ‘Priceless Picks’ features worth mentioning are:
- User-generated content, including partner generated offers
- ‘Send to a Friend’ allows sharing your Priceless Picks with others via email.
- Five categories for the app that includes Priceless, Dining, Shopping, Entertainment and Others
- Pinpoints Priceless Picks in your selected location.
- Add your own ‘Priceless Pick’ by just inputting the name, description and location along with your first name and a Priceless Pick category.
MasterCard iPhone App – Second time lucky?
MasterCard has made the best effort to make sure that this second app under its brand name garners the same amount of craze and popularity as its first iPhone app - MasterCard ATM Hunter, which offers users the opportunity to locate the nearest ATM, anywhere around the globe. This has been one of the many attempts by MasterCard to enhance user experience; and the best part about this iPhone app from MasterCard is that, it can be quickly downloaded ‘Free’ from the Apple App Store.
All in all, the app's description on iTunes which quotes “The perfect bench to catch a sunset, the best pizz on earth, a secret spot to watch the world go by - we call them "Priceless Picks", and they're all here, submitted by people like you” rightly summarizes what the iPhone app has in store for you.
Posted: Seuli.B
0 Responses
Post a Comment