Warner Bros to launch 40 new iPhone App
5/27/2009 10:23:00 PM - 0 comments
At a time when Morgan Stanley has predicted that the iPhone app sales would reach $1 billion in 2009, the apps market is considered to signify a profitable and fast-growing business. This prediction has led to several business entities enter the iPhone app market and try their luck.
Warner Bros. Digital Entertainment, the pioneers in the world of media entertainment has announced its plan to launch the release of 40 iPhone applications by the end of the year. Industry analyst consider this a vital strategic move by the media giant to acquire new positioning as a major distributor of applications for the iPhone and iPod Touch.
Warner Bros. until now has launched about 15 apps, including the one representing its forthcoming film 'Terminator Salvation’. While most Warner apps sell for 99 cents, Warner Digital Distribution director of worldwide marketing Stephanie Bohn is hopeful that consumers will be willing to pay more if they see value in the app. This theory has been inducted in its new app ‘The Terminator: Salvation Graphic Novel’, which is currently being sold at a price of $3.99. Warner is even heard to have considered price points of $5.99, $7.99 and up for future apps.
Warner eying iPhone app developers for expansion
Reports also suggest that the studio (Warner Bros.) besides positioning itself as an end-to-end app distributor is also in to some extent, trying to lend a hand to developers in developing their apps and businesses. Bohn is optimistic about cashing on its accessibility to developers in comparison to Apple (with whom it is impossible to have a direct call), by spending time discussing with them at least on a weekly basis. Sources reveal that while a few of the app (from the yet to come 40 app) will roll out from its theatrical unit and Warner Interactive, the rest will be developed on contract from outside developers.
Their foray into the iPhone app market has made quite a splash with the release of several high-profile apps tied to "Terminator Salvation" and other major film and DVD releases. However, inside sources has revealed that Warner Bros. is working in tandem with developers on a much wider range of game, comic book and entertainment apps – all of which are not attached to Warner properties.
Warner Bros. joins the league of ‘Studio’ iPhone app distributors
With its foray into the iPhone app market, Warner Bros. joins the big league of studios developing apps amidst film properties. While Paramount just released "Star Trek" comic book apps with iVerse, in addition to its "Top Gun" and other movie-related game apps; Sony has an "Angels and Demons" game app, and Disney put out a Fairies game app the previous year in conjunction to its DVD premiere release, called ‘Tinker Bell’.
Warner is optimistic that in the next few years it would lead the bandwagon of iPhone app developers. It has already managed to create a niche for itself with the release of app like The Dark Knight: Batmobile (the studio's first app), followed by real time street brawler game app like ‘Watchmen: Justice is Coming’, which all purchasers play together. The excitement over the release of its latest presentation ‘Terminator Salvation’ has brightened hope on its future releases like Harry Potter and Sherlock Holmes app.
Posted by Patrickk
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