iPhone tops the Smartphone list for Consumer Satisfaction
5/19/2009 05:03:00 PM - 0 comments
The popularity of Apple iPhone and its 123 percent surge in sales (Q1 Apple Inc.) is testament to the sizable chunk of the smartphone market it is dominating. However, the icing on the cake now comes in the form of a top recognition for consumer satisfaction ranking, according to a latest survey report J.D. Power’s 2009 smartphone consumer satisfaction survey released on April 30, 2009 by J.D. Power and Associates.
In a recent survey conducted for smartphones (between July and December 2008 among 2,648 smartphone users) in categories like ease of operation, physical design, and operating system by J.D. Power and Associates Apple - J.D. Power and Associates 2009 Wireless Consumer Smartphone Customer Satisfaction Study and the 2009 Wireless Traditional Mobile Phone Satisfaction Study; iPhone topped the list when it comes to consumer satisfaction among smartphone manufacturers.
The iPhone scores ‘low’ in Battery Life
Apple iPhone, which scored the highest rank in J.D. Power’s 2009 smartphone consumer satisfaction survey, has been ranked at the top for all categories except battery life. Apple iPhone has been tied for the last position with Motorola; while Motion’s BlackBerry scored highest in battery life (even though it fared poorly in other categories).
Apple iPhone – the winner in Customer Satisfaction
In this latest survey by J.D. Power, Apple iPhones with a winning score of 791 on a 1000-point scale excel in customer satisfaction to be closely followed by LG with 772 points and Samsung with 759 points respectively. The scores have been given on the parameters of operating system, features, physical design and user-friendliness, including battery function. However, when it came to traditional phones, LG ranked the highest with an overall score of 733.
Research and survey has thrown light on the fact that, with the consistent upgrading of the consumers to new and improved smartphones, coupled with the growing demand for a complete mobile-Web experience, advanced multimedia programs and 3G data downloads, the overall consumer satisfaction for handsets is expected to rise. The survey indicates that consumer friendly devices like the iPhone tend to make lives more convenient and enjoyable.
Surveys indicate that Apple iPhone’s firm position on top of the consumer satisfaction charts is facilitated by its user friendliness, expandability offered by the App Store, and more so due to Apple's responsiveness to fixing problems with frequent firmware updates. However, in spite of all eventualities and despite all problems—the iPhone has managed to win the hearts and trust of many smartphone buyers.
Posted by Patrickk
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