Apple Inc. to design its own Chips for the iPhone
5/08/2009 05:07:00 PM - 0 comments
Speculations are rife about Apple setting out to manufacture its own chip for the iPhone and the iPod Touch. This is considered to be a desperate attempt by Apple’s to tackle the problem of information leakage about its forthcoming endeavors. The news about the iPhone manufacturing giant’s new intentions surfaced with the hiring of Bob Drebin, the former Chief Technology Officer (CTO) of chipmaker AMD's Graphic Products Group.
Sources keeping a close eye on the developments consider this move to develop its own chip for giving its gadgets more exclusive features, as Apple’s strategic move to keep a firm hold on the increasingly competitive smartphone market. This is evident from the latest remark from Apple CEO Steve Jobs, who said, "You can't just go out and buy the chips off the shelf to do that.” This remark came soon after the company finalized contract with chip designer P.A. Semi, which was acquired to help run the software on iPhones and iPods.
Apple is Hiring
There has been a hiring spree in Apple Inc. and the most sought after professionals are the experts from the chip industry. This new endeavor by Apple in hiring new employees from the semiconductor industry is seen as Apple’s step forward in building the capability to design its own chips. This new change in strategy is considered as Apple Inc’s initiative to curb sharing information with external chip vendors, thus preventing revelation of strategic information.
A spokesman from Apple has confirmed that the company has hired both Bob Drebin, former CTO of the graphics products group at chipmaker Advanced Micro Devices (AMD) and Raja Koduri, who had held equivalent position in the past. Apple has also been hiring engineers to produce multifunction chips that are used in cell phones. However, chips for the iPhone and iPod Touch are not expected to churn out of Apple’s design section until next year at the earliest.
What is Apple planning with is new chips
Sources close to Apple Inc. indicate the inclusion of a few new features for the iPhone and iPod Touch, with the iPhone maker’s foray into the chip design business. The most probable addition is expected to be for an enhanced battery life and superior capability to run high definition videos and realistic graphics for better gaming experience. Rumors are also rife about Apple’s plan to develop chips for the iPhone that involves handwriting recognition technology; and also ones that manages displays.
Sources keeping a close eye on the developments consider this move to develop its own chip for giving its gadgets more exclusive features, as Apple’s strategic move to keep a firm hold on the increasingly competitive smartphone market. This is evident from the latest remark from Apple CEO Steve Jobs, who said, "You can't just go out and buy the chips off the shelf to do that.” This remark came soon after the company finalized contract with chip designer P.A. Semi, which was acquired to help run the software on iPhones and iPods.
Apple is Hiring
There has been a hiring spree in Apple Inc. and the most sought after professionals are the experts from the chip industry. This new endeavor by Apple in hiring new employees from the semiconductor industry is seen as Apple’s step forward in building the capability to design its own chips. This new change in strategy is considered as Apple Inc’s initiative to curb sharing information with external chip vendors, thus preventing revelation of strategic information.
A spokesman from Apple has confirmed that the company has hired both Bob Drebin, former CTO of the graphics products group at chipmaker Advanced Micro Devices (AMD) and Raja Koduri, who had held equivalent position in the past. Apple has also been hiring engineers to produce multifunction chips that are used in cell phones. However, chips for the iPhone and iPod Touch are not expected to churn out of Apple’s design section until next year at the earliest.
What is Apple planning with is new chips
Sources close to Apple Inc. indicate the inclusion of a few new features for the iPhone and iPod Touch, with the iPhone maker’s foray into the chip design business. The most probable addition is expected to be for an enhanced battery life and superior capability to run high definition videos and realistic graphics for better gaming experience. Rumors are also rife about Apple’s plan to develop chips for the iPhone that involves handwriting recognition technology; and also ones that manages displays.
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